Handmade in Italy

Exclusive shirts

Relaxed luxury, creative design, and the highest integrity. I consider human craftsmanship the ultimate luxury. Handmade in Italy & Peru

“8 principles. 1 promise: uncompromising quality.”

The Lily Seal

The lily represents purity, clarity, and poise—values ​​embodied in every garment in my collection. The lily seal is more than a symbol: It's a promise. Every product bearing it meets seven clear rules that define my understanding of true quality.

truly handmade

The shirt

  • Soft Collar
  • Buttons made of Australian mother of pearl
  • Zhampa di Gallina hand stitch
  • Metal collar stays
  • Single Needle Stitching
  • 10 stitches per centimeter
  • Gusset sewn by hand
  • Armholes sewn by hand
  • 100% cotton
  • Fabrics with our own design woven on Lake Como
  • Two-ply fabrics from Grandi & Rubinelli
  • Made in Naples
  • 100% Made in Italy

Service & Information

Alteration service

You can always have shirts and trousers altered to your needs by a tailor of your choice. You send the invoice back to me, and I'll pay you €20 for the alteration.

Animal welfare

Happy alpacas produce the best wool. I'm committed to the highest ethical standards in animal care. Discover how I prioritize the well-being of my fluffy herd.

The Knit Lab

Give your knitwear some love. Lifetime guarantee. You can send your knitwear purchased from me for repair at any time. There's no cost involved.

Behind the scenes

From the search for substance

I don't look for trends, but for substance. On my journey through Peru and Italy, I found what truly matters: honest craftsmanship, fine materials, and clothing with character. This brand is my personal commitment to style with attitude.

known from

Since its founding in 2012, the goal of my work has been to turn the simple daily act of choosing clothes into a special moment, an authentic joy that is renewed every day.

Cheers Henrik