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Hand-sewn in Naples, Italy – from unique fabrics. For men with attitude.

exclusive shirts

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Relaxed luxury, creative design, and the highest integrity. I consider human craftsmanship the ultimate luxury. Handmade in Italy & Peru
Entspannter Luxus, kreatives Design und höchste Integrität Banner
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“8 principles. 1 promise: uncompromising quality.”

The Lily Seal

The lily represents purity, clarity, and poise—values embodied in every garment in my collection. The lily seal is more than a symbol: it's a promise. Every product bearing it meets eight clear rules that define my understanding of true quality.

truly handmade

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The shirt

  • Soft Collar
  • Buttons made of Australian mother of pearl
  • Zhampa di Gallina hand stitch
  • Metal collar stays
  • Single Needle Stitching
  • 10 stitches per centimeter
  • Gusset sewn by hand
  • Armholes sewn by hand
  • 100% cotton
  • Fabrics with our own design woven on Lake Como
  • Two-ply fabrics from Grandi & Rubinelli
  • Made in Naples
  • 100% Made in Italy

Service & Information

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Alteration service

You can have shirts and trousers altered to your needs at any time by a tailor of your choice. I'll pay you €20 for the alteration.

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Animal welfare

Happy alpacas produce the best wool. I'm committed to the highest ethical standards in animal care. Discover how I prioritize the well-being of my fluffy herd.

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The Knit Lab

Give your knitwear some love. Lifetime guarantee. You can send your knitwear purchased from me for repair at any time. There's no cost involved.

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Behind the scenes

From the search for substance

I don't look for trends, but for substance. On my journey through Peru and Italy, I found what truly matters: honest craftsmanship, fine materials, and clothing with character. This brand is my personal commitment to style with attitude.

known from

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Since its founding in 2012, the goal of my work has been to turn the simple daily act of choosing clothes into a special moment, an authentic joy that is renewed every day.

Cheers Henrik