just a fabric enthusiast travelling the world Banner

just a fabric enthusiast traveling the world

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Five years in Peru

How a journey to the roots of real fabrics changed everything

It wasn't planned—but it was probably necessary. I didn't go to Peru to make fashion. I went to understand. Initially out of curiosity, then out of love—and I stayed for a full five years . Five years that fundamentally changed my life and my attitude toward clothing, work, and time.

Zwischen den lebendigen Farben Limas und der stillen Weite der Anden bin ich zum ersten Mal mit Alpakawolle in Berührung gekommen

Between the vibrant colors of Lima and the tranquil expanse of the Andes, I first encountered alpaca wool . Not at a market or in a showroom, but at an altitude of over 4,000 meters, in a small village where people live with this fiber as if it were part of the family.

Ich habe gelernt, was es heißt, mit der Natur zu arbeiten, nicht gegen sie

I saw how the animals roam freely across the high pastures, how they are sheared only when the natural rhythm allows it—and how much knowledge and respect goes into every single fiber. Alpaca wool isn't produced there. It's inherited, cared for, and passed down through generations.

During this time, I began working with women from the Andes —experienced knitters whose hands tell stories. I continue to create my knitwear with them today. Each piece is created, sometimes entirely by hand , without machines, without rushing—stitch by stitch, with an eye on the essentials. For many of these women, knitting is not just a craft, but a part of their cultural identity. And for me, it's an honor to work with them on a form of fashion that exudes authenticity .

I learned what it means to work with nature, not against it . And I understood that true quality takes time—and dedication. The softness, warmth, and lightness of genuine alpaca wool have never left me. And I knew: If I ever wanted to make clothes, it would be with this honesty. And with the people who showed me what it means to craft with conviction .

The dyeing is also done naturally by hand in the Andes. The women who dye the wool live right next to the alpaca farms.

I am proud to say that every piece in my knitwear collections is made by women in the Peruvian Andes from fine Peruvian alpaca wool.

100% Made in Peru...

100% Made in Peru...

...from the fabric to the finished knitted sweater

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from Lake Como to Naples...

...Italy – Where craftsmanship becomes art

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vom Comer See bis nach Neapel... Banner

After returning to Europe, I knew I wanted to make fashion. But not just any fashion—clothing that feels right . Clothing that is worn, not just sold. And that is created with the same care I had experienced in Peru.

I followed my concept of only producing clothing where craftsmanship is passed down from generation to generation. For shirts, trousers and suits, there is therefore only one address for me. My path led me to Italy – more precisely to Lake Como , where I found small weaving mills that immediately fascinated me. No mass production, no synthetic materials. Instead: the finest Super 100/130 or Super 200 virgin wool , rolls of fabric with soul, textiles with character. Here, fabrics are created that you not only see, but also feel – with a feel , a depth and a calmness that I have rarely experienced.

Doch das Herz meines Schaffens schlägt weiter südlich – in Neapel Banner

But the heart of my work beats further south – in Naples . In this city, where tailoring is part of everyday life, I found what I was looking for: small studios where shirts and trousers aren't produced, but created . Where no seam is left to chance, where a collar isn't simply sewn but rolled , where real mother-of-pearl buttons are attached by hand using the Zhampa di Gallina stitch, every cut is done by hand, and every seam, every stitch, is carefully considered. A studio where true craftsmanship is a matter of course.

This is where my shirt collection is created. I work closely with experienced craftsmen whose knowledge isn't found in books. From cutting to the final buttonhole stitch – every detail is meaningful . Nothing is overdone. Nothing is done without a reason.

Here, I'm still in direct contact with the seamstresses. It's a small detail that I attach great importance to and that brings me joy every time I tell my customers about it.

100% Made in Italy...

100% Made in Italy...

from the fabric to the finished shirt

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Kleidung mit Substanz Banner

My attitude

Clothing with substance

I believe in fashion that is n't defined by logos , but by what endures: materials, craftsmanship, and attitude. I believe in clothing that isn't loud—but sustainable . That doesn't chase trends—but endures.

All my pieces are created in small workshops , using fabrics I select myself – out of conviction. Authentic craftsmanship from Peru and Italy.

For men who value clarity. And clothing that tells a story.

H.Herrern Banner